I met with Rose Padmore of Opening Doors and Venues at a local Bromsgrove networking event. Rose was working on a project on which I was invited to work as part of their team. I met Rose and her colleague, Madalina, at their office and they explained their thinking for the West Midlands School Leaders Annual Conference theme, which was ‘Great Expectations’. During this meeting, I scribbled down notes and made sketches to record our thoughts and ideas.
Rose and Madalina are very competent Events and Conference organisers. They collaborate with other skilled professionals to help them achieve great results. My contribution was to design two concepts for Opening Doors and Venues, which they presented to their client. The preferred design was chosen (see top) and we applied this branding to booklets, website graphics, signage and all visuals material, so presenting a consistent image.
The preferred concept featured unique icons, strong colours and a fresh look designed to engage people with the conference brand. The booklets, signage and internet banners displayed the identifiable brand elements. In addition to the creative design component, I managed the project, providing print-ready finished artwork for the booklet and large format prints.
Rose Padmore spoke about our collaboration “We often need to create a brand identity for client events to be used on all communication platforms including the event website, twitter, facebook, e-shots and event signage. So on this occasion, with an extremely short deadline, we called Steve and he actually came to see us that very afternoon. Well, we hit it off straight away (I think we talked the same language) and Steve left with the outcomes of a very animated brainstorming session aided by coffee and biscuits! A few days later we had 2 concepts to show our client and, following a few tweaks, a finalised brand was signed off in just over a week. Thank you, Steve, you are now, most certainly, a highly regarded supplier of OD&V.”
Subsequently, Steve Pitt - Brand Identity Creation assisted Opening Doors and Venues with branding for other conferences. With the Worcestershire LEP Annual Conference, we had to work within strict branding guidelines set out by the Worcestershire LEP but we were still able to produce a vibrant booklet to accompany the conference.
In 2016, the theme for the West Midlands School Leaders Annual Conference was ‘Through the Looking Glass’.
Another successful collaboration and outcome.