...but add a coffee — what a collaboration!
I have a weakness for doughnuts. Freshly baked, covered in icing and served up with a steaming cup of coffee. Some say (my wife) my liking for these sweet treats goes a little too far...Thinking about it, there is big similarity between the icing on a doughnut and a company's Visual Branding...
If you ever have a hankering for a doughnut, pop into any bakery or supermarket. Very rarely will you find a "plain old doughnut". Choose one, or more, with a simple sugar coating, an iced glaze topping or an elaborately decorated creation with chocolate curls - MMMmmm... Each one is trying to catch your eye, "pick me - have a bit of what you fancy!”
You could choose a simple doughnut, trustworthy, you know what you are going to get. On the other hand, you could try one with a few sprinkles that can surprise and delight you... Alternatively, you could go the whole hog and get an elaborate one, although these can be a bit rich.
The doughnut you pick will depend on how it looks and then how you think it is going to taste... The same is true of your Visual Identity. Your choice is based on how it looks and but then how it makes you feel. Do your corporate colours project confidence or are they insipid? Is that font too strong, too weak or simply plain and unmemorable? Does the overall design make you feel inspired or does it leave you cold?
So is your Visual Branding a plain old doughnut, an iced one with a few sprinkles or is it a luxuriously decorated one? And remember that a well-designed Visual Branding is more than just sugar coating...
I have had a lot of fun with some recent Branding Identity Creations, working with clients to get the result that they want and I would welcome the opportunity to tell you about the work I do. Let us meet and talk about your Branding Identity... Perhaps we can get together for a coffee - I will bring the doughnuts!