What Steve Pitt Did
- Logo
- Branding design
- Leaflet design
- Business card design
- Exhibition panels design
- Support Materials design
Clent Connect
New branding for Clent Connect
Clent Connect is a Community Benefit Society and was born from the out-pouring of community spirit and support during the Covid pandemic. The original vision and aim was and still is to “Provide the residents of Clent with a friendly, vibrant, socially inclusive community hub incorporating a café and small shop to create a focus and enhance village life”
Concept features a unique logo, strong colours, fresh colours designed to engage people with the brand. Based upon interconnecting circles to promote the ‘connected community’, the design reflects the aims of Clent Connect to increase intergenerational socialising and reduce isolation and loneliness.
Clent Connect said:
”As a community organisation run by the community with a key mission to enable connectivity and reduce isolation a brand needed to strongly reflect this so the process was very considered.
A detailed brief was provided to two suppliers and conversations had with both to ensure all important factors were communicated fully.
Three concepts were then provided by each designer and presented at an open evening on a display board giving community members the opportunity to select their favourite and also make comments – a truly public consultation.
One of Steve’s concepts was a unanimous favourite and, following a couple of small adjustments, the final brand is what you now see and works on so many levels with or without the wording.
Thank you Steve, for listening and caring and really ‘getting us’, and what we are trying to do and say and be!”
Rosie Padmore on behalf of
Clent Connect Limited